What the @!$# is seo / sem?!
The most powerful ways to increase your page rankings on Google, Yahoo! and Bing.
Deep breaths… this is not some technologically-advanced device you purchase and plug into your computer… this is tireless effort comprised mostly of blood, sweat and tears.
SEARCH ENGINE OPTIMIZATION (SEO) – Hover for Wiki definition
SEARCH ENGINE MARKETING (SEM) – Hover for Wiki definition
Determine not only what keywords you want to rank for but which terms are actually being searched for. Who cares if you rank first for something nobody is looking for! Optimize the, you know what out of your website with appropriate terminology. Including page creation, front-end copy and a bunch of back-end techno-babble. Come up with (and possibly execute) a plan for consistent content creation (pages, blog/social posts, etc.).
You’re probably already tired of reading this.
This is a beast and we could go on for days. You have better things to do and so do we. Besides… we already have enough keyword-rich content on this page to satisfy our goals : )
If you’d actually like to talk about this in detail, Tom Palmer would be more than happy to go through it with you!
One last piece of advice: if someone is guaranteeing you #1 rankings on Google… run away… run as fast as you can.