Print is alive! It’s alive!!
It was never dead.
Has it taken a hit? No doubt. A significant one at that. Are there more cost-effective ways to get your brand out there? Digitally, yes. But that doesn’t mean you should avoid printed materials and advertisements – it just means you need to be smarter with your decisions.
We’re a long way from traditional media disappearing on us.
You need to think about your offline customers.
To focus all your attention on digital media, is doing yourself a disservice.
Figure out your marketing budget and target your ideal customers.
Determine the costs to get your brand out there both digitally and traditionally.
Attack on all fronts.
Just as you can easily measure results digitally, you can do the same with printed materials (direct mailers, billboards/outdoor signage, trade publications, handouts/drop-offs) simply by creating unique domain names, emails or phone numbers. It’s old-school but don’t dismiss it. It can still work for you as a segment of your overall strategy.
Your sales force needs ammo.
A creative and dynamic printed piece will deliver an experience that digital advertising cannot replicate.