Palmer Blog

November 14, 2018

Five questions to help uncover your unique selling proposition

Unless your product or service is a single supplier in the market, your current and prospective clients will always have another choice. Often several. And if we have a choice, we’ll go with the one who has that something extra special and can solve our problem. This is a company’s unique selling proposition (USP) and it’s one of the main reasons your prospects will choose you over your competition. See what your USP might be by […]
November 13, 2017

Are you bogged down with blogging, generating fresh news items or social media posts?

Here are 5 tips to help you on your journey: 1) There’s always something. What is the most interesting thing that’s happened at your company today, yesterday, last week or last month? What’s coming down the pipe next month? Schedule a set time every week or two and put pen to paper or fingertips to your keyboard. 2) We’re always learning. Share your wisdom freely. You certainly know more today than you used to. Spread […]
September 1, 2017

The endless benefits of a broken foot

  A couple of weeks ago I turned my ankle and came crashing down. After a few days of hobbling around, I went to my Doc who recommended an X-ray… and sure enough… a fractured fibula. Has it slowed me down? You betcha. And I have several weeks ahead of me to mend and get back at it. The upsides to my change in circumstances are; strangers become friends, hold doors open and ask how […]
August 20, 2015
Lady holding C

The 3 C’s in Sales

Confidence. If you exude confidence, even if you lack substance, people will listen. If you have both, combined with an above average product, you will be very successful. If your confidence is superficial and there to disguise your lack of substance, it will soon become apparent… unless, of course, you are only selling to like-minded individuals. Operations people that cross over to sales can be powerful representatives for your company. They can take a consultative […]
August 4, 2015
Brand, Design, Advertising

What’s in a name?

Over the last 27 years I’ve been involved in many revamps to company brands, hundreds probably…mostly in the transportation sector. When it comes to physically changing the name, I’ve done much less. Why? In the B2B world, the equity in your company lies in the name, not the physical look of your brand. As a matter of fact, you could change the look of your brand daily with very little negative effect other than the […]
July 17, 2015

There’s always somethin’

  I have this statement engraved on my PM coffee mug and it is the title of one of the songs on my next album. It’s what I say these days when a sweet day turns a little sour, when a blue sky turns to gray, when I misplace my keys, or the dog doesn’t make it outside in time…you get the drill. It’s all about managing your expectations and not getting too disappointed when […]
July 10, 2015
Merry go round

What goes around comes around

  Hard to believe we’ve been at this since 1988. I started out being younger than all my clients but that is certainly no longer the case. Our team is young and talented though and our work stands up against just about any yardstick you care to measure us by…something I’m very thankful for. Before I started this company I had set up an internal marketing department for a large air freight forwarder. I’m not […]
February 24, 2015

Things have changed

Things have changed…again! From our perspective, your online marketing is a detail you need to look at more seriously due to the ease, popularity and importance of the various digital media available. Aligning your online message with the reality of who your company is today and where you want to go in the future, matters more than ever. Most businesses have grown and survived because they do a great job, service their customers well, establish […]
December 5, 2014
Palmer Marketing

A Night at the Royal York

I’ve been going to the TTC Annual Dinners for as long as I’ve had my business, 27 years. I enjoy seeing the people in the industry, many I’ve known for decades. The Annual Gala is steeped with tradition and it was a record attendance for the Royal York last night. The club attendance was about 50% more than the population of my home town of Hartland, NB. Ben Mulroney was the guest speaker, about a […]

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